現(xiàn)如今的餐飲業(yè)，在消費(fèi)升級的帶動(dòng)下，越來越重視“顏值經(jīng)濟(jì)”，包裝好看與否成為消費(fèi)者選擇餐廳的因素之一，當(dāng)消費(fèi)者越來越看中產(chǎn)品包裝，那么一次性外賣打包盒如何用包裝抓住人心呢？

Nowadays, driven by the upgrading of consumption, the catering industry is paying more and more attention to the "beauty economy". Whether the packaging looks good or not has become one of the factors that consumers choose restaurants. As consumers increasingly value product packaging, how can disposable takeaway packaging boxes capture the hearts of the people with packaging?

為什么要強(qiáng)調(diào)產(chǎn)品包裝

Why should we emphasize product packaging

好看且實(shí)用的外賣包裝不僅可以降低品牌宣傳成本，而且會帶來復(fù)購。但是因?yàn)橥赓u包裝帶來的差評占比遠(yuǎn)遠(yuǎn)超出了大家的想象。反映在包裝上的問題普遍的有以下這四種：

Beautiful and practical takeaway packaging can not only reduce brand promotion costs, but also lead to repeat purchases. However, the proportion of negative reviews caused by takeout packaging is far beyond everyone's imagination. There are four common problems reflected in packaging:

1、包裝太簡陋（或不符合店鋪的定位）；

1. The packaging is too simple (or does not meet the store's positioning);

2、打包盒尺寸不對，明明正常分量的食物卻顯得量很少；

2. The size of the packaging box is incorrect, and it is clear that normal portions of food appear to be small;

3、包裝不當(dāng)導(dǎo)致漏湯，燙傷用戶；

3. Improper packaging leads to soup leakage and burns to users;

4、面湯沒有分離，導(dǎo)致面脹，嚴(yán)重影響口感。

4. The noodle soup is not separated, causing swelling of the noodles, which seriously affects the taste.

如何用包裝抓住人心?

How to use packaging to capture the hearts of people?

1、透明餐盒裝米飯，黑色餐盒裝小炒：黑色的餐盒其實(shí)也就比透明餐盒貴了1-2毛，但給人的感覺就完全不一樣，黑色盒裝菜顯多，而且也會給人更有保溫的感覺。

1. Transparent lunch boxes are filled with rice, while black lunch boxes are filled with stir-fry: A black lunch box is actually 1-2 cents more expensive than a transparent lunch box, but it gives a completely different impression. Black lunch boxes have more dishes, and they also give a more insulating feeling.

2、選擇合適的尺寸：餐盒太小會不方便打包，餐盒太大給消費(fèi)者的第一感覺就是分量太少，所以比較理想的情況是：裝在盒子里占80%的空間，剩20%的空隙。

2. Choose the right size: Too small a lunch box can make it difficult to pack. Too large a lunch box gives consumers the first impression that it is too small, so it is ideal to pack 80% of the space in the box, leaving 20% of the space.

3、強(qiáng)調(diào)功能性：外帶食品的包裝首先要考慮它的功能性，比如是否能保溫？是否不會漏灑？這是基本的功能。對于茶飲小吃這一類，因?yàn)槭羌词呈称?，除了以上功能外，還應(yīng)兼具食用的便捷性。

3. Emphasize functionality: The packaging of takeaway food should first consider its functionality, such as whether it can be insulated? Will it not leak? This is a basic function. For tea and snacks, as they are ready-to-eat foods, in addition to the above functions, they should also have the convenience of consumption.

4、干濕分裝：客戶下單面條后，如果商家將面條和面湯全部放在一個(gè)盒子里，即使外賣小哥送的飛快，面條依舊會坨在一起，顧客直接來一個(gè)差評，又會增加鬧矛盾的可能。

4. Wet and dry packaging: After a customer places an order for noodles, if the merchant puts both the noodles and the noodle soup in one box, even if the delivery boy delivers them quickly, the noodles will still be lumped together. The customer directly makes a negative comment, which increases the possibility of conflict.

若商家將餐盒換成無缺口干濕分裝的打包盒，一方面可以避免面條成坨，另一方面還能避免出現(xiàn)漏湯的現(xiàn)象。

If the merchant replaces the lunch box with a seamless dry and wet packaging box, on the one hand, it can avoid lumps of noodles, and on the other hand, it can also avoid the phenomenon of leaking soup.

時(shí)代在變化，消費(fèi)升級趨勢明顯，餐飲人必須重視起來，把產(chǎn)品包裝提上日程，這樣才能在激烈的競爭格局下發(fā)揮主動(dòng)性，占據(jù)市場。更多相關(guān)事項(xiàng)就來我們網(wǎng)站http://www.ubzi.cn咨詢！

The times are changing, and the trend of consumption upgrading is obvious. Caterers must attach importance to product packaging and put it on the agenda, in order to play an active role in the fierce competition and occupy the market. For more related matters, please visit our website http://www.ubzi.cn consulting service